| Journal Call no. | P92.A7M45 |
|---|---|
| Author | McKenzie, Ken. |
| Article Title | 'Recall is not the same as marketing' / Ken McKenzie. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 27 Nov 1998, p.10, illus. |
| Abstract | Advertising agencies should understand that recall is not the same as marketing, and that very high recall does not necessarily sell a product, according to one of the judges at MEDIA's 1998 Best China Showreel and Best China Print Portfolio Awards. |