| Journal Call no. | P92.A7M45 |
|---|---|
| Article Title | Industry blocking development of 'perfect' research. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 12 Jun 1998, p.6. |
| Abstract | Optimum Media Direction research director for Asia Tim Foley kicked off what was possibly the most aggressive session of the MEDIA-Society of Asian Publishers Seminar by suggesting that advertisers should boycott those media which do not agree to or provide adequate research. |