Journal Call no. | P92.A7M45 |
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Article Title | HK display ads up 35% in '97. |
Is Part Of | Media : Asia's media & marketing newspaper ; 1 May 1998, p.4, illus. |
Abstract | The article features the Hong Kong newspaper display advertisement (ad) market saw a healthy 35 per cent growth in 1997, with Oriental Daily News (ODN) topping the chart once again. The newspaper giant raked in almost HK$1.5 billion (US$200 million) in 1997, a 27.3 per cent growth from 1996. |