| Journal Call no. | P92.A7M45 |
|---|---|
| Article Title | Demonic touch in telecoms fight. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 19 Mar 1999, p.6, illus. |
| Abstract | The article features that the battle for market share in Hong Kong's newly-deregulated international telephone sector has triggered a fierce advertising war, with marketers using humour, emotions and bold, outrageous campaigns to build their brands. |