Journal Call no. | P92.A7M45 |
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Article Title | Lipton takes top marketing prize from HKMA. |
Is Part Of | Media : Asia's media & marketing newspaper ; 16 Oct 1998, p.24. |
Abstract | Unilever's marketing campaign for the launch of its Lipton brand Ming Han Ching tea bags has taken the gold award at the annual Hong Kong Management Association (HKMA)/TVB Awards for Marketing Excellence in 1998. |