PolyU Library
Journal Call no.P92.A7M45
Article TitleLipton takes top marketing prize from HKMA.
Is Part OfMedia : Asia's media & marketing newspaper ; 16 Oct 1998, p.24.
AbstractUnilever's marketing campaign for the launch of its Lipton brand Ming Han Ching tea bags has taken the gold award at the annual Hong Kong Management Association (HKMA)/TVB Awards for Marketing Excellence in 1998.