| Journal Call no. | P92.A7M45 |
|---|---|
| Article Title | Media giants gear up for battle over market domination. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 17 Apr 1998, p.1. |
| Abstract | The article features a battle of the media giants is looming between Zenith and MindShare, with both claiming to be the biggest media specialist in Hong Kong -- and Leo Burnett's Starcom has just set up its first Asian office in Thailand. |