PolyU Library
Journal Call no.HV5800.C37
AuthorPianpiano, Joe.
Article TitleDrug ads & young people / Joe Pianpiano.
Is Part OfCare aware ; no.21, Spr 1999, p.6-7, illus.
AbstractThere are many popular education messages to promote drug awareness among young people. Many of them appear to reflect the values and beliefs of adults rather than young people. Since the alcohol and tobacco companies spend enormous amounts of money to produce advertisements that align with the tastes of young people, drug educators, like government and Non-Government Organizations (NGOs), may consider involving young people in selecting the right themes to promote drug education among their peers.