| Journal Call no. | HD62.15.B477 |
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| Article Title | Managing a corporate identity make-over. |
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| Is Part Of | Best practice management ; no.34, Apr 1999, p.10-13, illus. |
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| Abstract | Corporate brand identity is not simply appearance. It is about penetrating corporate fibres and affecting company culture. Like any other projcet, the making of corporate identity requires direction, management and commitment. The article discusses project management with international branding consultant Landor and their client China International Trust and Investment Corporation (CITIC) Ka Wah Bank. |
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