| Journal Call no. | HF5001.H64 |
|---|---|
| Author | Fitch, Rodney. |
| Article Title | Surviving the retail recession / Rodney Fitch. |
| Is Part Of | Hong Kong business ; v.17, no.198, Dec 1998, p.14-15, illus. |
| Abstract | In recessionary times, successful retailers add value to the customers' experience, not just offer cheaper prices, and continue to innovate with products and services; they should continue to invest in their brand, writes Rodney Fitch, general manager of Oracle Systems Hong Kong Limited. |