PolyU Library
Journal Call no.HD9747.A8J48
AuthorLaw, Jessica.
Article TitleSuccess of mega-sale invigorates HK market : major retailer launches massive sales campaigns to maximize its share of the lacklustre market / Jessica Law.
Is Part OfJewellery news Asia ; no.169, Sep 1998, p.67-68, illus.
AbstractThe article features a 10-week sales campaign launched by Tse Sui Luen Jewellery (International) Limited (TSL) in Hong Kong, which sparked life in Hong Kong's flagging jewellery retail market, and prompted a second campaign by the company and other retailers to follow suit.