| Journal Call no. | HD9747.A8J48 |
|---|---|
| Article Title | Dwelling on the diamond dream. |
| Is Part Of | Jewellery news Asia ; no.161, Jan 1998, p.118-119, illus. |
| Abstract | In 1998, De Beers will spend US$200 million in marketing diamonds. Director of consumer marketing division at De Beers, Stephen Lussier, talks about De Beers' strategies for increasing diamond sales in face of changing market trends and the reasons for optimism for the long term. |