| Journal Call no. | HC411.B87 |
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| Article Title | Full of beans? : Starbucks : despite the downturn, Starbucks is percolating a plan to have 500 branches in Asia by 2003. |
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| Is Part Of | Business Asia ; v.30, no.15, 27 Jul 1998, p.3, illus. |
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| Abstract | A United States (US) coffee chain hopes to sell a bitter and unfamiliar drink to Asian consumers, at premium prices, during the worst economic downturn in decades. "We want to be McDonald's", says Howard Behar, the president of Starbucks Coffee International. The article features the Starbucks' expansion plans in Asia. |
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