| Journal Call no. | HD62.15.B477 |
|---|---|
| Article Title | Carrying the world. |
| Is Part Of | Best practice management ; no.11, Apr 1997, p.6-8, illus. |
| Abstract | Samsonite's reputation for quality is preceded by a history of innovation combined with rigorous screening of both its products and consumer response to them. Carlo Zezza, Executive Vice President of Samsonite International Division, explains in the article how these qualities help ensure its reputation in Asia. |