| Journal Call no. | HD28.H66 |
|---|---|
| Author | Smith, Shaun. |
| Article Title | Delivering the brand promise / Shaun Smith. |
| Is Part Of | The Hong Kong manager ; v.34, no.2, Jun 1998, p.7-10. |
| Abstract | Shaun Smith, Vice President of the Forum Corporation, explains in the article that the employees are the means for delivering on the brand promise. Topics discussed include achieving profitable growth by connecting people, processes and customers, the importance of the alignment, the credibility gap, as well as alignment in action. The customers, people, processes, the branded customer experience and the steps to profitable growth are featured in the article. |