| Journal Call no. | G149.T733 |
|---|---|
| Author | Jarrett, Ian. |
| Article Title | An old Asia hand : John Morse / Ian Jarrett. |
| Is Part Of | Travelasia ; 28 Feb - 6 Mar 1997, p.12, illus. |
| Abstract | John Morse, former Australian Tourist Commission (ATC)'s regional director Asia, is the new managing director of the ATC. Morse says that Australia must recognize and react to the differences among individual countries in Asia. In turn, Asia needs to be made more aware of its multicultural riches. The article features the challenges ahead and the problems which have arisen in Taiwan and Korea. |