| Journal Call no. | HD62.15.B477 |
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| Article Title | Shell's friendly alliance benefits Hong Kong motorists. |
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| Is Part Of | Best practice management ; no.22, Mar 1998, p.11-14, illus. |
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| Abstract | The 'Friends of the Road' loyalty program is the result of a strategic alliance between Shell Hong Kong and Commercial Radio. Motorists receive tips on traffic and assistance in emergency situations, and have the opportunity to meet up with well-known disc jockeys at Shell's filling stations. All at the cost of one 'card swipe' per month. |
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