| Journal Call no. | P92.A7M45 |
|---|---|
| Author | Lai, Iris. |
| Article Title | Marketer's headache : finding the right face / Iris Lai. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 20 Feb 1998, p.22, illus. |
| Abstract | The selling point of using good, professional talent is to deliver advertising messages in a creative and memorable way, as said by Starz People general manager Mee-Yian Yong. The article features the increasing tendency to hire celebrities in Hong Kong and the advertising modelling fees. |