Journal Call no. | P92.A7M45 |
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Article Title | China to top media spend. |
Is Part Of | Media : Asia's media & marketing newspaper ; 20 Feb 1998, p.6, illus. |
Abstract | China, India and Vietnam are considered to have the greatest potential growth in media spend in the five years following 1998, according to Wave 12 of the ABN-MEDIA Asian Advertising Poll. |