| Journal Call no. | P92.A7M45 |
|---|---|
| Article Title | JWT Taiwan boss hits out at commission cuts. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 27 Jun 1997, p.20, illus. |
| Abstract | Mr Steve Lin, the new managing director of JWT Taiwan, has attacked the price war among agencies in Taiwan as an unhealthy development during a time of slow economic growth. He points out that price is a factor for clients, but high quality and creativity are the crucial elements for success. |