| Journal Call no. | HD62.15.B477 |
|---|---|
| Article Title | Pizza Hut serves up pizza to meet rising demand. |
| Is Part Of | Best practice management ; no.18, Nov 1997, p.14-16, illus. |
| Abstract | Since entering the Hong Kong market in the early 1980s, Pizza Hut Hong Kong has made it possible for 80 per cent of the population to enjoy pizza, pasta and various other food items. Its sound marketing strategy and constant attention to the chain's customers and staff, being its key of success, are featured in the article. |