| Journal Call no. | HD28.H66 |
|---|---|
| Author | Yoffie, David B. |
| Article Title | Competing in the age of digital convergence / David B. Yoffie. |
| Is Part Of | The Hong Kong manager ; v.33, no.2, Mar/Apr 1997, p.3-9, illus. |
| Abstract | The author gives a definition of digital convergence, pinpoints the importance of this new technique and sheds light on three forces driving the process of convergence: semiconductor technology, telecommunications, managerial creativity. He thinks that semiconductor technology is leading convergence, telecommunications is rapidly restructuring, but it's managerial creativity that is still the weak link in this proecss. |