| Journal Call no. | P92.A7M45 |
|---|---|
| Author | Lai, Iris. |
| Article Title | Japanese domination of brand awareness in China destroyed / Iris Lai. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 14 Nov 1997, p.26. |
| Abstract | The Bank of China was voted as the best-known brand in China, according to Gallup's 1997 survey of consumer attitudes and trends. But Hitachi, the best-known foreign brand in 1994, dropped out of the top five completely. The results of the survey is reported in this article. |