| Journal Call no. | HD9747.A8J48 |
|---|---|
| Article Title | Focus on quality pieces for Europe. |
| Is Part Of | Jewellery news Asia ; no.158, Oct 1997, p.75, illus. |
| Abstract | To sustain its sales in Europe, Joe Joe Jewellery Company Limited in Hong Kong is focusing on the quality and design of its pieces. Owing to decreasing sales in Japan and the slow economy, the company have expanded its markets in Europe. In this article, its marketing manager, Michael Wong, talks about the company's strategies of expansion in Europe and the competition in Hong Kong. |