| Journal Call no. | AP8.V37 |
|---|---|
| Author | Leung, Wayne. |
| Article Title | Star commercials : $ b cooperation brings mutual benefits to artists and advertisers / Wayne Leung. |
| Is Part Of | Varsity ; no.37, Nov 1997, p.30, illus. |
| Abstract | The exposure of well-known professional actors and singers in television commercials is reaching an apparent climax. People enjoy these "movie-like" advertisements, and both artists and advertisers benefit from the positive feedback. |