| Journal Call no. | P92.A7M45 |
|---|---|
| Author | Lai, Iris. |
| Article Title | Cable TV scores ratings and ads with The Last Governor / Iris Lai. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 19 Sep 1997, p.16, illus. |
| Abstract | Several weeks after the airing of the documentary on Hong Kong's last governor Chris Patten -- The Last Governor, with Chinese subtitles -- Cable TV re-packaged it as more of a gossip session in a talk-show format. Due to the sensitivity of the issue, advertisers were very cautious about placing advertisements, as they wanted to avoid any political association with the brands and their companies. |