| Journal Call no. | P92.A7M45 |
|---|---|
| Article Title | Early break-even celebrations for Shanghai MetroAds. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 7 Mar 1997, p.15, illus. |
| Abstract | The Shanghai Metro, which at peak times can carry as many as 600,000 passengers a day, has proven to be a profitable advertising franchise for Hong Kong based-adman Mike Chu. Mr Chu, a former chairman of The Ball Partnership, picked up the Shanghai franchise at the end of 1993 through his company Shanghai MetroAds. |