Journal Call no. | P92.A7M45 |
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Article Title | TVC tax to spark boom in China's production arena. |
Is Part Of | Media : Asia's media & marketing newspaper ; 21 Feb 1997, p.1. |
Abstract | At least six new production houses are expected to set up in China in 1997 as the government prepares to enforce a hefty tax on foreign advertising material entering the mainland, including television commercials (TVCs). |