| Journal Call no. | P92.A7M45 |
|---|---|
| Author | Kng, Patsy. |
| Article Title | HK publications fight it out as market heats up : Patsy Kng. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 16 May 1997, p.1, illus. |
| Abstract | The launch of several new titles in Hong Kong has triggered furious competition to maintain growth in the publications arena, with up-market 'women's magazines' the major beneficiaries of ad revenue growth as high as 78 per cent in 1996. |