Journal Call no. | NA1.H56 |
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Article Title | "Red is the colour". |
Is Part Of | Hinge ; v.34, [1997], p.34-35, illus. |
Abstract | This article looks at the design of Broadway Mongkok and Broadway Yuen Long where the colour red is used as a way to tie in all seven Broadway Cinemas. The iconography revolves around the fact that red is the colour of violence, sex, power, hate. It is a potent brew of ingredients and one that cinema owners rely on to fill their theatres today. |