PolyU Library
Journal Call no.NA1.H56
Article Title"Red is the colour".
Is Part OfHinge ; v.34, [1997], p.34-35, illus.
AbstractThis article looks at the design of Broadway Mongkok and Broadway Yuen Long where the colour red is used as a way to tie in all seven Broadway Cinemas. The iconography revolves around the fact that red is the colour of violence, sex, power, hate. It is a potent brew of ingredients and one that cinema owners rely on to fill their theatres today.