| Journal Call no. | P92.A7M45 |
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| Article Title | Awards maketh the agency. |
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| Is Part Of | Media : Asia's media & marketing newspaper ; 18 Apr 1997, p.6, illus. |
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| Abstract | Nearly 90 per cent of respondents to the latest ABN-MEDIA Asian Advertising Industry Poll believe that creative awards are crucial in judging the calibre of an advertising agency. A clear third of respondents said the number of awards won was "very important". More media director than creative directors felt that creative awards were very important - and just 22.7 per cent of managing directors agreed with them. |
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