| Journal Call no. | P92.A7M45 |
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| Article Title | 'Sorrell to the rescue' to stop poaching of key JWT staff. |
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| Is Part Of | Media : Asia's media & marketing newspaper ; 18 Apr 1997, p.1, illus. |
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| Abstract | WPP boss Martain Sorrell has personally intervened to prevent the poaching of two key JWT Asia executives who were being wooed by BBDO, according to sources. The "Sorrell to the rescue" scenario unfolded when BBDO targeted JWT Taiwan boss Raymond So and JWT Adforce Indonesia chief Gerry Pereira, both key regional executives. |
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