| Journal Call no. | HD9747.A8J48 |
|---|---|
| Article Title | Attracting new customers with auctions. |
| Is Part Of | Jewellery news Asia ; no.149, Jan 1997, p.70. |
| Abstract | To attract new customers, develop better relationships with established customers and increase sales, Tse Sui Luen Jewellery Company Ltd in Hong Kong has held public auctions of diamond and gemstone jewellery at some of its 19 shops in Hong Kong, marketing manager of the company's retail division, Dorothy Cheng, said. |