| Journal Call no. | P92.A7M45 |
|---|---|
| Article Title | Local agencies to come to the fore, threatening multinationals' position. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 7 Feb 1997, p.6. |
| Abstract | Overall, 54 per cent of respondents of the ABN-MEDIA Asian Advertising Industry Poll felt that local advertising agencies would play an increasingly significant role in 1997, with the strongest support coming from respondents in Hong Kong (61 per cent), Malaysia (58.3 per cent) and Thailand (54.6 per cent). |