| Journal Call no. | P92.A7M45 |
|---|---|
| Article Title | Hong Kong adspend bounces back in '96 with increase of 12%. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 7 Feb 1997, p.6. |
| Abstract | Hong Kong's adspend in 1996 rose by 12 per cent to a total of HK$17 billion (US$2.1 billion), powered by huge increases in adspend in the finance category, pharmaceuticals, the industrial and office category and computers. The rate of increase was almost double that of 1995, when total adspend in the territory rose a paltry 6.6 per cent - the lowest growth recorded since SRG began compiling the Hong Kong Adex. |