| Abstract | Jean-Bernard Maeder, the international marketing head of Swiss watch and chronograph manufacturer, Breitling, has flown in from Geneva on another tour of Asia, Breitling's youngest and fastest growing market. His mission, to launch two new limited edition chronographs and keep Breitling's Asian sales figures ticketing. The marketing potential offered by Hong Kong's 1997 handover to China has not been ignored, with the launch of a limited edition 1997 steel and 97 gold Breitling Chronomats honouring the Royal Air Force which will withdraw from the colony following 73 years of service. |
|---|
