| Abstract | In August 1996, less than two years after entering the Hong Kong market, HMV had achieved a 30 per cent market share, making it the No. 1 music retailer in town. The HMV Group had achieved its short-term business and financial targets, and established a business foundation for growth in Hong Kong and Asia for the five to ten years after 1996. The marketing plan of HMV was built around a "customer-in-focus" approach, consisting of three specific areas, namely the retail strategy, the communication strategy and the relationship strategy. |
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