Journal Call no. | P92.A7M45 |
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Article Title | Wharf Cable begins search for ad sales team as licence restriction draws to an end. |
Is Part Of | Media : Asia's media & marketing newspaper ; 22 Nov 1996, p.20. |
Abstract | Hong Kong's sole cable operator, Wharf Cable, expects to have an airtime sales operation up and running by end of the first quarter of 1997. The company is liaising with government officials and expects that a pay-television advertising standards and practice code will soon be presented and passed by Hong Kong's legislative council. Wharf believes the new regulations will be finalised by January 1997 at the latest. |