| Journal Call no. | QA75.5.I8 |
|---|---|
| Author | Xu, Liansheng. |
| Article Title | China's printer market strategy / Xu Liansheng. |
| Is Part Of | The IT magazine ; Oct 1996, p.86-90, illus. |
| Abstract | China's three "Golden Projects" have stimulated a boom in the computer market. The printer market, which is one of the most important peripherals for a computer system, has seen considerable growth as well. HP, Cannon, Epson and Star are the four major household names for printers in China. Many other companies are enthusiastic about the potential printer market in China. They are using different market strategies in a bid to expand their presence in the country. |