| Abstract | Carrier, an American maker of air conditioners, began its serious Asian push in the mid-1980s. Nicholas Pinchuk, the Singapore-based head of Carrier's Asian operations, expects its Asian sales to more than double by the year 2000. The megacity strategy of Carrier is particularly well suited to China. One reason is that the place is far too big to tackle as a whole. Second, its exceptionally fast and uneven economic growth magnifies the wealth effect, leading to bigger and more concentrated explosions of consumer demand. Third, transport and distribution are among the worst in Asia, in some respects behind even India. |
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