| Journal Call no. | P92.A7M45 |
|---|---|
| Article Title | 'Unbundling' of media raises 4As billings problems. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 8 Nov 1996, p.1. |
| Abstract | The Hong Kong 4As billings for 1996 are under a cloud of uncertainty as the association comes to terms with media independents, China consolidation and the strong emergence of non-media revenue such as event marketing and public relations. The 4As is involved in a strong debate over Zenith Asia, the media specialist which has combined the media departments of Saatchi & Saatchi and Bates. |