PolyU Library
Journal Call no.NK1700.P323
AuthorBoxall, Fenella.
Article TitleHow can retail designers enhance sales? / Fenella Boxall.
Is Part OfPace interior architecture ; v.95, Oct 1996, p.108-113, illus.
AbstractRecently, it is the retailers who have been facing tough times. Competition has never been so fierce, cash so short, or customers so picky. American Barbara Macho, director of the retail division of Steven J. Leach, Jr. + Associates says that Hong Kong and Singapore were the shopping megas of Asia; now they are facing competition from all around the region. Therefore, retailers need help to pull in the clients and they are seeking it from specialist retail designers who know just how to create hot shopping spots that can lure customers in.