| Journal Call no. | P92.A7M45 |
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| Article Title | Territory urged to maintain strong cosmopolitan outlook : ad industry should not neglect Hong Kong's role as an international city. |
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| Is Part Of | Media : Asia's media & marketing newspaper ; 11 Oct 1996, p.6, illus. |
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| Abstract | The Hong Kong advertising industry should not forget that one of its greatest strengths is its role as an international city, according to Euro RSCG chief executive officer Alain Cayzac. He said there was a danger Hong Kong would forget what it is because of the allure of the China market. Further explanation is given in this article. |
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