| Journal Call no. | TX901.A85 |
|---|---|
| Article Title | Vive la France. |
| Is Part Of | Asian hotel and catering times ; Sep 1996, p.36-37, illus. |
| Abstract | The promotion of French food and beverage products has come a long way since Sopexa set up its first Asian offices in Singapore and Hong Kong in the early 1990s. The out-going managing director Monique Pauly of the Hong Kong branch has played a large part in Sopexa's successful strategies and marketing activity over the past three years from 1993 to 1996. |