| Journal Call no. | P92.A7M45 |
|---|---|
| Author | Chan, Yvonne. |
| Article Title | China cable TV appeals to international clients with help of HK's TVB / Yvonne Chan. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 27 Sep 1996, p.12. |
| Abstract | China's cable TV industry is hoping to win over international advertisers by expounding its gains and strategies to Hong Kong agencies. The sector will unite its small, dispersed stations into a nationwide network and new, specialised channels will be launched to offer a diverse programme range. |