| Journal Call no. | P92.A7M45 |
|---|---|
| Author | Hille, Alfred. |
| Article Title | 'Reshaping' pays off for Grey with HK$150m new business : the aim is to be more professional and cost efficient, and to instill in people a sense of leadership / Alfred Hille. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 13 Sep 1996, p.19, illus. |
| Abstract | In August 1996, Grey Hong Kong & China won a slew of new accounts worth more than HK$150 million (about US$20 million), including Bank of China Hong Kong corporate image campaign and CTI, one of Hong Kong's IDD telecommunications networks. Ms Viveca Chan, Grey Hong Kong and China managing director and chief executive officer, told the author the aim of the new independent units was to be more professional and cost effective, and to instill in people a sense of leadership. |