| Journal Call no. | HF5001.H64 |
|---|---|
| Article Title | Marketing miracle. |
| Is Part Of | Hong Kong business ; v.15, no.171, Sep 1996, p.80, illus. |
| Abstract | Perrier, Hong Kong's numero uno social beverage came to Hong Kong in 1979. Since then it has captured the market as the territory's best known mineral water. The brand name attracted both image and health conscious people and quickly came to be known as Hong Kong's one and only power drink. Vincent Wan, managing director of Perrier Vittel Far East Ltd talks about the company's strategy. |