| Journal Call no. | AP8.W56 |
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| Author | Bray, Matthew. |
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| Article Title | Live-Lowe to put gloss on China promotions : agencies tie up to capitalize on new ideas / Matthew Bray. |
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| Is Part Of | Window ; v.5, no.29, 2 Aug 1996, p.58, illus. |
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| Abstract | The news that United Kingdom-based advertising agency The Lowe Group is setting up in Asia with an eye on pushing into China will inevitably need some deft handling if relationships with some of its multinational client, including General Motors and Coca-Cola, are not to be harmed. Together with Hong Kong's Live Communications, The Lowe Group will set up a new agency, called Lowe & Partners/Live. They are now talking to joint-venture partners in China and would expect to have some definite tie-up by the end of 1996. They intend to start in Beijing and move down to Shanghai and Guangzhou. |
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