| Journal Call no. | TS1399.T44 |
|---|---|
| Article Title | Too dear for China? |
| Is Part Of | Textile Asia : the Asian textile & apparel monthly ; v.27, no.1, Jan 1996, p.121. |
| Abstract | Lee Jeans of the United States (US) has launched a vigorous drive to bring its American Western-style shirts, jackets and denim jeans to the department stores of China. In late August 1995 Lee displays appeared in stores in Shanghai and Shenzhen, on the border with Hong Kong. Then, in November of the same year, Lee jeans came to Wuhan and Chengdu. At present Lee is the only US name-brand jeans company operating in China. |