| Abstract | We often read about huge diamonds sold for staggering amounts at auction, and there also the legendary diamonds in the jewel collections of the rich and famous. However, what really keeps the diamond industry alive is the demand for small stones from millions of men and women worldwide. In rings, earrings, brooches, bangles, pendants, et al, you will see the tiny points and the small carat stones glittering in the light. This demand is worth billions of dollars, and in total far exceeds the value of headline-grabbing large stones. In this report, jewelers catering to the mid-market share their experiences. |
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