| Journal Call no. | P92.A7M45 |
|---|---|
| Article Title | Readership hits 90 per cent in China. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 19 Jul 1996, p.16. |
| Abstract | More than 90 per cent of adults regularly read newspapers in mainland China, and two-thirds regularly read at least one magazine. These are just two of the main findings of the 1995 China Consumer Overview report conducted by Taiwan's Field Force Marketing. |